Discussion Document for:
First Alliance Credit Union
with MaryBeth Hyland
Brent,
Going into year four of your annual training day, First Alliance is ready to deepen your values work. You’ve built a foundation since the ‘Mars Group’ defined your Mission, Vision, and Values two years ago. Each year has added another layer — the credit union difference training, the poverty simulation, ALICE, empathy mapping with your five marketing personas, and the financial literacy work. That’s rare, and it matters that we build on what’s already worked.
This year, the big opportunity is purpose! To make your values the living engine of your organization, the thing your team of 80+ gets energized by every day, not just a platitude.
Rooted in your definition for success, I will help your team experience their own fresh start: the realization that the values on the wall are already their own.
Together, I will leave your team with clear, actionable ways to ground in their values daily — so the transformation that happens in that room continues to live on in the culture at First Alliance Credit Union. I look forward to a life-changing partnership with you.
MaryBeth Hyland
AS SEEN IN:
Service Options
Option A: Complete design-and-delivery partnership for your annual training day.
This option is designed for you to have MaryBeth not only as the featured expert, but as a thought partner in shaping the full experience — from pre-event design through post-event follow-through.
What’s included:
Advanced design and day-of architecture. Participate as an expert thought leader in collaborative planning sessions to reverse-engineer the day around your measures of success. I’ll coach you in how to shape the experience so that the whole day feels intentional from the moment attendees arrive. (Up to 3 , 1-hour sessions)
Optional Pre-work for attendees. If desired, a short, thoughtful exercise delivered before the training day so your team arrives primed and ready to go deeper.
20-minute opening keynote — “Uncovering Your Authentic Self” A TED Talk–style personal story about the process of shedding values that aren’t yours and owning the ones that give you a true sense of purpose. This sets the emotional and intellectual foundation for the day.
Values facilitation (~1 hour 40 minutes). A guided series of exercises — individual reflection, table conversations, and full-group sharing — that helps each attendee identify their own core values, then recognize those values as First Alliance’s values. Leaving them with a renewed sense of purpose in their work and actionable next steps.
On-site expert presence. MaryBeth is available throughout the day to participate in other activities. Such as being a panelist, providing spot coaching, book signing, or being available for informal conversations offline with staff to build on the work together.
Post-event support. We’ll have a formal debrief after the day concludes to discuss attendee experience and recommendations for accountability and implementation so the day produces lasting change rather than a one-time high.
Permission to Be Human for every attendee. One case of physical copy of the book (24), the digital audio edition (read by MaryBeth), and the ebook for all 80+ members of your team.
Attendees Will:
✅ Identify their own core values and recognize those values as First Alliance’s core values
✅ Experience a shift from extrinsic to intrinsic motivation around the organization’s Mission, Vision, and Values
✅ Learn practical tools to ground in their values and ignite purpose daily — at work and in life
✅ Leave with a clearer, deeper personal connection to themselves, their colleagues and First Alliance.
Option B: Focused two-hour engagement centered on the keynote and the values facilitation exercise.
This option is ideal when First Alliance’s internal team is leading the overall day and needs MaryBeth for one meaningful, anchoring session.
What’s included:
✅ Advance customization. A planning conversation with you to align the language, framing, and intended takeaways with the rest of the day. (1-hour session)
✅ 20-minute opening keynote — “Uncovering Your Authentic Self.”
✅ Values facilitation (~1 hour 40 minutes). The full values activation exercise with your 80+ team.
✅ Post-event debrief. A follow-up conversation to share what landed, what surprised, and what to carry forward into next year.
✅ Permission to Be Human for every attendee. The digital audio edition (read by MaryBeth), and the ebook for all 80+ members of your team.
Option A is a full partnership across the entire training day.
Option B is a focused, high-impact segment within a day your team is leading.
Your Investment
*Travel expenses are invoiced additionally at cost.
OPTION A
Full-Day Purpose Partnership
$10,000
OPTION B
Purpose Keynote & Values Facilitation
$8,500
Terms
50% deposit to secure the date. Because First Alliance uses accrual accounting, this deposit falls within this year’s budget.
Remaining 50% invoiced following the event.
Your date is held, along with the travel day prior to ensure arrival with no risk. You have 10 business days from the time you receive this proposal to confirm or release these dates.
Travel expenses (flight, room, meals) are added at cost to the final bill. Flights and hotel can be booked directly by First Alliance, if desired.
Next Step
Let me know when you’re ready to move forward, and we’ll send a simple invoice for the deposit and and agreement to make it official.
With Gratitude,
MaryBeth Hyland
Email: [email protected]
Did you know that companies with strong cultures saw a fourfold increase in revenue growth?
That’s why MaryBeth has done the work to remove the overwhelm of the human experience and simplify it into tangible processes. You'll leave with inspiration and tools to operationalize your core values and strengthen the culture around you.
But don’t take our word for it …
"MaryBeth was the keynote at our HR conference. I was immediately able to apply what I learned to boost efforts to build a learning culture in our workplace. MaryBeth’s honesty and very human approach was reassuring."
Delores Elias
Director of Talent Development, Gordon Feinblatt, LLC
"MaryBeth’s keynote style was engaging and informative; she was vulnerable and honest. And I left with a renewed sense of purpose and actual techniques that I’ve used to bring me back to a place of peace. If you have the opportunity to hire her, I would absolutely encourage you to do so."
Nancy Delach
HR Director, CallRevu
"As an institution that relies heavily on our commitment to core values her talk was an effective way to share that message. In the past, we had mixed feedback from our attendees on speakers, and this year, we had high marks across every level of our organization. I would highly recommend MaryBeth to companies considering her to keynote."
Randy B. Jacobs
Director of Operations at University of Maryland School of Dentistry
About MaryBeth Hyland
MaryBeth Hyland is a bestselling author, coach and consultant on how to create a thriving life and business. She’s successfully led culture change efforts across nearly every industry.
As a certified mediator, mindfulness instructor, and values expert she engages audiences and teams all over the world with her authentic style of facilitation, keynote speaking, and empowerment.
She’s a published thought leader in The Wall Street Journal, Washington Post, and New York Times to name a few.
You can catch her interviews on how to reduce stress at work on ABC, CBS, and NBC.
Her recent awards include: “Circle of Excellence“, “Innovator of the Year“, “Top 100 Women“, “Civic Engagement Leader“, and “Leading Women“.
Her personal life’s mission is to remind people of the truth by giving full permission to be human.
When she’s not on stage, she can be found on horseback in the mountains of Idaho wrangling cattle on her quest to become a cowgirl!
